Attention: Women over 30 who are tired of starting over every Monday

The Simple Plan Busy Women Over 30 Are Using to Lose Their First 15 Pounds

No starvation diet. No two hour workouts. Just a clear plan you can follow with a job, a family, and a real life.

All the best elements of the best selling books Last Fitness Strategy, and Catechism of Fat Loss, plus more!

Yes! I Want the Plan for $47

Instant PDF download. Read it on your phone, tablet, or laptop.

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You've Tried. It Didn't Stick. That's Not a Willpower Problem.

Most women I talk to aren't lazy. They're the opposite. They've done the cleanses, the shakes, the calorie apps, the early morning boot camps.

They work hard at it for three weeks. Then life gets busy and the weight comes right back.

Does any of this sound familiar?

  • You cut your calories so low you were starving by 3pm, then ate everything in the pantry after the kids went to bed.
  • You bought a program that was clearly written for a 22 year old with no job and no kids.
  • You did an hour of cardio a day and the scale barely moved.
  • You lost 10 pounds on a diet, went back to normal food, and gained 12 back.
  • You don't even know what to eat anymore because every expert says something different.

Here's the truth. The plan matters more than how hard you try.

A plan that only works when life is perfect is going to fail you, because life is never perfect. You need one that was built for the life you actually have.

You don't need more willpower. You need a plan built for the life you actually have.

Who I Am and Why I Wrote This

My name is Cody Nickson. The Marine Corps taught me something that has stuck with me ever since. A simple plan you execute every day beats a perfect plan you execute some of the time.

Today I coach women through my program, Toned By. Most of them are moms. Most of them are over 30. Almost all of them came to me after trying everything else first.

I'm also a husband and a dad of six girls. I know what a full house and a packed schedule look like. Nobody in my house has two free hours a day to work out either.

15 Pounds Lighter is the approach I use with my coaching clients, written down so you can follow it on your own for a fraction of the cost.

What Actually Works

It's not more effort. It's a better plan. The whole book comes down to three things.

Secret #1

Eat enough to stay full

Starving yourself works for about two weeks. Then hunger wins, every time. The plan builds your day around real meals with plenty of protein so you're full and still losing.

Secret #2

Train for strength, not exhaustion

You don't need hours of cardio. Short strength workouts a few days a week build the toned look you're after and they fit into a busy schedule.

Secret #3

Make it fit your real life

Kids' practices, work dinners, date night, holidays. The plan shows you how to handle all of it without throwing away the whole week.

Yes! I Want the Plan for $47

Instant PDF download. Read it on your phone, tablet, or laptop.

🔒 Secure Order Form. 100% Protected and Safe.

Everything Inside the 89 Page Plan

You'll get:

  • A simple daily eating plan with meals the whole family will actually eat
  • How to set your calories and protein in a few minutes, no guessing
  • Workouts you can do at home or at the gym
  • A grocery list so you know exactly what to buy
  • How to eat at restaurants and on weekends and still lose
  • What to do when the scale stalls

Real Results From Women Who Did the Work

★★★★★
I LOVE that this is a short, easy read. As a working mom of 2 little ones, I don’t have time to read hundreds of pages that eventually starts to repeat itself and run together. This plan is to the point so the day I read it, I was able to start implementing the strategies and tips provided. Secondly, I love that it’s simple. I’ve tried so many diets and plans that require plenty of preparation or equipment when it comes to working out. This plan is very easy to follow without all the extra stuff that seems to come with other plans. You can customize it to your own particular diet and it doesn’t give you a list of foods to eat or not eat (i.e. you don’t have to eat gluten free or drink specials smoothies, but you can if that’s your preference, just stay within the guidelines he gives). I have been a vegetarian for 16 years (yes, fat vegetarians do exist :)) and I have been able to follow this plan easily. It motivates me to meet my protein goals that I know I’ve been lacking in. Lastly, this is not a starvation diet. I have not been hungry while using these strategies. I lost 70lbs when I was in college but I restricted my daily calories to the point that I was starving all the time and when I finally ate normal again, the weight crept back on. This plan allows you to eat and feel full, but helps guide you to make smarter choices for your fitness goals. This is my fourth day using the plan and I am down almost 7 pounds (I know this is primarily water weight and understand I have a lot more to lose). While losing some weight has been wonderful, it has affected my attitude tremendously. I am excited to keep going and have been feeling so motivated.

Madison C.

Toned By Customer
★★★★★
I just have to share, I went to doctor in March for an annual checkup and my blood pressure was really high (146/97) my doc said if I didn't start focusing on my health more she would have to put me on blood pressure meds. I checked my blood pressure for a few weeks at home and it was always pretty much the same, HIGH. I started in April, I just checked my blood pressure for the first time since then and it was 100/75!!! In the normal range!!! I know I still have a ways to go with my health/weight but I was so excited to see it in a healthy range and it's motivated me even more to keep going! Thank you!!!

Jamie H.

Toned By Customer
★★★★★
Just wanted to tell y'all some great news! I've been having foot issues for the past year. I've done stretches, foot braces at night, intense massage therapy and nothing was helping and so we scheduled me to get foot surgery. These past 2 months my foot has been getting better and I just went to my appt this afternoon before the surgery and I'm 100% better! After weighing in at the doctors and losing 30lbs is what helped me! My surgery has been cancelled!! Thank you so much for helping me!!!

Brandi E.

Toned By Customer
★★★★★
There are several thoughts that come to mind. Good things come in small packages, small but mighty, the fastest way from A to B is a straight line. All of these sayings could be used to describe this book. It is simple, straightforward and most importantly easy to make into a lifestyle. Diets don’t work because we can’t diet forever. Implementing this strategy is a great way to reframe the word diet and plunge you into a lifestyle change that works. I have tried many things, had some success but always ended up back in my old routine. Success is defined by reaching and maintaining your goals. Nickson does an excellent job of laying it out there. I didn’t need the fluff. Just tell me what to do!! Excellent read and easy to implement. You can start today! It’s that simple!

Laura H.

Toned By Customer

What This Costs

Working with me one on one is a monthly investment. It's the right fit for a lot of women. But not everyone needs a coach checking in every day.

Some women just need the plan. That's what this is. All 89 pages, delivered the second you check out, for one payment of $47.

That's less than most people spend on takeout in a week.

15 Pounds Lighter, the complete plan
$47
One time payment. Instant PDF download.
Yes! I Want the Plan for $47

Instant PDF download. Read it on your phone, tablet, or laptop.

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More Women Getting Results

Questions You Might Have

What format is it?
It's a PDF. You get it right after checkout and can read it on your phone, tablet, or laptop.
Do I need a gym?
No. You can follow the workouts at home or at the gym.
Do I have to give up carbs or the foods I like?
No. There's no food group you have to cut out. The plan shows you how to fit the foods you like into a week that still moves the scale.
I'm really busy. Will this work for me?
That's who it was written for. The meals are simple and the workouts are short.
Is this for beginners?
Yes. If you've never followed a plan before, start on page one and do what it says. If you've tried everything, this will show you why it didn't stick.
Can I get a refund?
Because this is a digital product you get instant access to, all sales are final.

You Can Keep Guessing. Or You Can Follow a Plan.

A month from now you'll be a month older either way. The only question is whether you spent that month guessing or following a plan that works.

Click the button, check out, and you'll have the full plan in your inbox in a couple of minutes. You can start tonight.

Yes! I Want the Plan for $47

Instant PDF download. Read it on your phone, tablet, or laptop.

🔒 Secure Order Form. 100% Protected and Safe.

PS. Think about how much you've already spent on things that didn't work. Shakes, programs, gym memberships you stopped using. This is $47 and a plan you can start today.

Results vary and are not guaranteed. This product is for educational purposes only and is not medical advice. Talk with your doctor before starting any diet or exercise program. Due to the digital nature of this product, all sales are final.